Copperplate Gothic Bold

Twitter Logo Redesign…Copperplate Makes it Awesome!

Wednesday, February 24th, 2010 | Courtesy Redesigns, Education | 1 Comment

Twitter Logo Courtesy Redesign, Look How Much More Awesome It Is With Copperplate Gothic Bold and a Bald Eagle!

One of the ways to spread how great Copperplate Gothic Bold can be for every written instance of communication in the English language and design is through showing it. We take an existing logo for products we wither like or use on a regular basis that have proven they are worthy of being Copperplated and then through careful analysis, user testing, peer review, and a spin through the large hadryon collider we come up with a “Courtesy Redesign.”

These redesigns would normally cost in excess of $50,000 (easily) for work of this quality. Companies contact us all the time about how they enjoy the refreshes and that they will be working it into their new marketing plan. With that said, we have decided to address a services I Love Copperplate Gothic Bold the website has just gotten into…Twitter.

Twitter does an OK job, they’ve created something cool, it’s stuck around, and it’s a unique way to communicate. The problem is, it’s not the way to communicate…YET! So with a little help from Copperplate I think they can achieve that goal.

We incorporated the blue from their current logo in into the Twitter logo redesign. We also stuck with the bird but it wasn’t strong enough. Everyone likes strong things. Popular people, leaders, business people, bears, Bald Eagles. So we replaced the weak ass bird with an Americanized Bald Eagle. We think that they can substitute out the bird with different countries animals. France could be a lemur, China could be a Parrot, Australia could be a Kangaroo, Barbados could be a sick animal. It all helps to establish a strong brand presence in the country that Twitter sets up shop.

So thank you Twitter for the service so far, with this courtesy redesign (your welcome) we think that you’ll be able to take over the world and possibly the universe with the power of Copperplate Gothic Bold behind you. May the twit be with you.

Credits:
Twitter.com
Bald Eagle

Tags: austrailia, Barbados, brand development, china, concept, Copperplate Gothic Bold, courtesy redesign, france, logo redesign, redesign, twitter

Campbell’s Soup, Neuromarketing, Copperplate Gothic Bold, Mmm Mmm Better.

Monday, February 22nd, 2010 | Education, Food | No Comments

Campbells Soup Just Got Mmm Mmm Better.

Scooby Doo and you too, look at what Campbells has done! They have now taken the leap into the 22nd century (way ahead of their time) by featuring none other than the best font of all time hands down…Copperplate Gothic Bold.

Primed and ready for consumers to plunk their money down for a darn good can of soup those folks at Campbells have it all figured out using the latest in neuromarketing to help soup afficianado’s find the right tasty can of goodness. In this case, they have used the power of human nature to influence the average person into purchasing their soups through design. Frederic would be proud, he might even say that this is the best use of Copperplate Gothic Bold ever. He just might if he were alive.

In fact, I bet good ol’ Freddy had his fair share of Campbells soup, I would bet a shiny wooden nickel that his favorite above all was alphabet shapes. Although he would curse the Campbell soup folks for not making the alphabet shapes Copperplate. I would not like to be around when good old Frederic Goudy wrote that strongly worded letter to the folks at Campbells, I’m sure it would have been written in Copperplate EXTRA Gothic Bold and would have removed any of the warmth that was left in the soup masters at Campbells. In fact, I bet that Frederic after writing this strongly worded letter got a formal apology from the president of Campbells and free soup for life. I can definitely see all of this happening.

Anyways kudos to the forward thinking at Campbells, we wish you great success in your redesign and let me tell you, with the power of CGB behind you nothing can go wrong. We wish the folks at Tropicana would have taken a note out of your lesson book in their most recent redesign debauchle. Mmm Mmm Bold.

Tags: better, Campbells soup, Copperplate Gothic Bold, hot, neuro-marketing, neuromarketing, neuropsychology, new bowl, no spoon, redesign, steam

Helvetica Sucks, We’ve Fixed It. Here’s How.

Thursday, December 31st, 2009 | Courtesy Redesigns, Education | 4 Comments

We were looking through the pipes that make up the internet and found this lovely graphic from someone over at Typophile. The original image and article said that Helvetica was the best font of all time. After reading this blatant falsehood and throwing up a little in our mouths, we set out to correcting this debate once and for all.

To the left we’ve professionally redesigned the authors original attempt at being cute with some real deal fancymaking by taking the word “Helvetica” which was set in itself. What a dumb idea.

We’ve taken a dumb idea and done a 180 degree turnaround by putting Helvetica in Copperplate Gothic Bold. Look at how much better the design looks after the transformation. So maybe Helvetica is the best word to use for showcasing the Best Font Ever, Copperplate Gothic Bold. Don’t cry Helvetica, it’s ok, Copperplate made it better!

Tags: best font, Font, helvetica, redesign, sucks, top font, typophile