Copperplate Gothic Bold

Campbell’s Soup, Neuromarketing, Copperplate Gothic Bold, Mmm Mmm Better.

Monday, February 22nd, 2010 | Education, Food | No Comments

Campbells Soup Just Got Mmm Mmm Better.

Scooby Doo and you too, look at what Campbells has done! They have now taken the leap into the 22nd century (way ahead of their time) by featuring none other than the best font of all time hands down…Copperplate Gothic Bold.

Primed and ready for consumers to plunk their money down for a darn good can of soup those folks at Campbells have it all figured out using the latest in neuromarketing to help soup afficianado’s find the right tasty can of goodness. In this case, they have used the power of human nature to influence the average person into purchasing their soups through design. Frederic would be proud, he might even say that this is the best use of Copperplate Gothic Bold ever. He just might if he were alive.

In fact, I bet good ol’ Freddy had his fair share of Campbells soup, I would bet a shiny wooden nickel that his favorite above all was alphabet shapes. Although he would curse the Campbell soup folks for not making the alphabet shapes Copperplate. I would not like to be around when good old Frederic Goudy wrote that strongly worded letter to the folks at Campbells, I’m sure it would have been written in Copperplate EXTRA Gothic Bold and would have removed any of the warmth that was left in the soup masters at Campbells. In fact, I bet that Frederic after writing this strongly worded letter got a formal apology from the president of Campbells and free soup for life. I can definitely see all of this happening.

Anyways kudos to the forward thinking at Campbells, we wish you great success in your redesign and let me tell you, with the power of CGB behind you nothing can go wrong. We wish the folks at Tropicana would have taken a note out of your lesson book in their most recent redesign debauchle. Mmm Mmm Bold.

Tags: better, Campbells soup, Copperplate Gothic Bold, hot, neuro-marketing, neuromarketing, neuropsychology, new bowl, no spoon, redesign, steam