Copperplate Gothic Bold

Caribou Coffee Logo Redesign…Redesigned!

Wednesday, March 3rd, 2010 | Courtesy Redesigns | No Comments

Sometimes redesign ideas are only half thought through. We found this to be the case with the latest Carribou Coffee logo redesign. Instead of thinking all the way through, they missed the most important part. The font choice for the actual name of the company doesn’t match the new design!

That’s where we come in. We have offered up our new redesign of their redesign to help set them on the path of true glory before they make the mistake of branding everything they own with a half baked idea.

In our new design clearly you can read the name of the company, it offers a strong, sleek, clear voice to their brand and their company. It matches the moose they have running off into the horizon. The moose might not have to run away from the logo this time, instead it may lay down to take a nap right on top of the name of the company.

So you’re welcome Carribou Coffee. We’ve even added an extra R into your name because you must have left it off in your first and second design. Everyone knows the name of the company has two R’s in it, stop confusing people. Once again Carribou Coffee you’re welcome.

That leaves the score: Copperplate +12 v. Non-Copperplate -23

Tags: caribou coffee redesign, carribou coffee, Coffee, Copperplate Gothic Bold, logo, logo design, new

Canadian Hockey Team Won Gold Because of Copperplate!!!

Tuesday, March 2nd, 2010 | Education, Products | 1 Comment

The only reason why the Canadian Hockey team won the gold medal in the Olympics is because they used Copperplate Gothic Bold on their jerseys. We cannot think of any other reason than that as to why Canada won. This is perhaps the greatest example of recent times as to the dominance and the edge that Copperplate Gothic Bold gives to those who use it.

America should be ashamed for not having the foresight to anticipate the need for the extra help they would need in the finals. The least they could have done was create a separate final round jersey with Copperplate, that would have been logical.

You can’t deny that Copperplate was the extra man on the ice, silently urging players that they could achieve greatness, that they could dig just a little bit deeper to come up with a win.

Lets not underestimate those polite, beaver loving, Mountie policed, maple sugar high, tree hugging, moose eating, plaid wearing folks to the north. They knew exactly what they were doing in their national teams jersey design and let this be a lesson for the upcoming 2014 Olympics in Sochi, if you want to win you got to use Copperplate Gothic Bold!

Thanks to @pheriannath for this amazing find!

Tags: america, beaver, canada, Copperplate Gothic Bold, elk, gold, hockey, jersey, maple leaf, maple sugar, moose, mountie, olympics

Twitter Logo Redesign…Copperplate Makes it Awesome!

Wednesday, February 24th, 2010 | Courtesy Redesigns, Education | 2 Comments

One of the ways to spread how great Copperplate Gothic Bold can be for every written instance of communication in the English language and design is through showing it. We take an existing logo for products we wither like or use on a regular basis that have proven they are worthy of being Copperplated and then through careful analysis, user testing, peer review, and a spin through the large hadryon collider we come up with a “Courtesy Redesign.”

These redesigns would normally cost in excess of $50,000 (easily) for work of this quality. Companies contact us all the time about how they enjoy the refreshes and that they will be working it into their new marketing plan. With that said, we have decided to address a services I Love Copperplate Gothic Bold the website has just gotten into…Twitter.

Twitter does an OK job, they’ve created something cool, it’s stuck around, and it’s a unique way to communicate. The problem is, it’s not the way to communicate…YET! So with a little help from Copperplate I think they can achieve that goal.

We incorporated the blue from their current logo in into the Twitter logo redesign. We also stuck with the bird but it wasn’t strong enough. Everyone likes strong things. Popular people, leaders, business people, bears, Bald Eagles. So we replaced the weak ass bird with an Americanized Bald Eagle. We think that they can substitute out the bird with different countries animals. France could be a lemur, China could be a Parrot, Australia could be a Kangaroo, Barbados could be a sick animal. It all helps to establish a strong brand presence in the country that Twitter sets up shop.

So thank you Twitter for the service so far, with this courtesy redesign (your welcome) we think that you’ll be able to take over the world and possibly the universe with the power of Copperplate Gothic Bold behind you. May the twit be with you.

Credits:
Twitter.com
Bald Eagle

Tags: austrailia, Barbados, brand development, china, concept, Copperplate Gothic Bold, courtesy redesign, france, logo redesign, redesign, twitter

Campbell’s Soup, Neuromarketing, Copperplate Gothic Bold, Mmm Mmm Better.

Monday, February 22nd, 2010 | Education, Food | No Comments

Scooby Doo and you too, look at what Campbells has done! They have now taken the leap into the 22nd century (way ahead of their time) by featuring none other than the best font of all time hands down…Copperplate Gothic Bold.

Primed and ready for consumers to plunk their money down for a darn good can of soup those folks at Campbells have it all figured out using the latest in neuromarketing to help soup afficianado’s find the right tasty can of goodness. In this case, they have used the power of human nature to influence the average person into purchasing their soups through design. Frederic would be proud, he might even say that this is the best use of Copperplate Gothic Bold ever. He just might if he were alive.

In fact, I bet good ol’ Freddy had his fair share of Campbells soup, I would bet a shiny wooden nickel that his favorite above all was alphabet shapes. Although he would curse the Campbell soup folks for not making the alphabet shapes Copperplate. I would not like to be around when good old Frederic Goudy wrote that strongly worded letter to the folks at Campbells, I’m sure it would have been written in Copperplate EXTRA Gothic Bold and would have removed any of the warmth that was left in the soup masters at Campbells. In fact, I bet that Frederic after writing this strongly worded letter got a formal apology from the president of Campbells and free soup for life. I can definitely see all of this happening.

Anyways kudos to the forward thinking at Campbells, we wish you great success in your redesign and let me tell you, with the power of CGB behind you nothing can go wrong. We wish the folks at Tropicana would have taken a note out of your lesson book in their most recent redesign debauchle. Mmm Mmm Bold.

Tags: better, Campbells soup, Copperplate Gothic Bold, hot, neuro-marketing, neuromarketing, neuropsychology, new bowl, no spoon, redesign, steam

The Claw Candy Crane from Walmart, Take Candy From Children Legitamately.

Friday, February 19th, 2010 | Products | 1 Comment

It’s not a throwback to a Jim Carey movie where he just can’t stop lying, it’s a legit piece of equipment that can be purchased from your local Wallyworld that provides hours of enjoyment. It provides hours of enjoyment because you could literally spend 3 hours just looking at the box and contemplating how awesome the design is.

They literally used Copperplate Gothic Bold and chromified it…awesome.

They took a swooshing red symbol and put jagged lines at the end of it just like the claw you use in the game…awesome.

And to top all of it off they have a pretty kick ass gradient to boot… home run.

So thanks China, thanks for your hard work in creating a masterpiece toy that will be passed down in our family from generation to generation. One day when I’m just a glass jar with a head inside, I will observe my children’s children plunking in fake money and capturing candy with a metal claw.  So here’s to you future grandchildren use this toy to learn how to claw your way to the top, and don’t forget the true unbelieveable power of Copperplate Gothic Bold to help you accomplish your dreams. Getting a little teary eyed just thinking about it.

Tags: candy, claw, Copperplate Gothic Bold, enjoyment, joy, toy, walmart

Colorado Absolutely Loves Copperplate Gothic Bold.

Thursday, February 18th, 2010 | Travel | No Comments

The fair citizens of the state of Colorado love Copperplate Gothic Bold. We have never visited a town more behind the greatest font in the entire world. We cannot begin to say how much we love the state of Colorado, more specifically the world around Breckenridge. Frisco and Dillon love Copperplate as well.

We’ll begin to post the many beautiful creations the folks of Colorado created but we wanted to start with an original piece. This is a wonderful vista created by a Colorado artist who needed a little help. They captured the idea of bald eagles, mountains, lakes and snow which are all very American. They were missing the essence of America, the not so intangible, Copperplate Gothic Bold.

We love Copperplate, Colorado loves Copperplate and we believe you too will love it. So get ready, get excited, because here comes some new original views of Copperplate never before seen outside the wonderous state of Colorado.

Tags: artist, bald eagle, breckenridge, colorado, Copperplate Gothic Bold, dillon, frisco, lakes, mountain vista, original art

Yoki-Taro Snow Eating Machine Runs on Copperplate!

Wednesday, February 17th, 2010 | Courtesy Redesigns | No Comments

Those folks in Japan crank out some unique contraptions, one of them being a snow eating machine for old people called Yoki-Taro. This little yellow monster eats snow and poops out ice bricks…yes poops out ice bricks. This machine uses compressed air to do the work behind it.

Apparently the Japanese are tired of their old folks kicking the bucket when they have to shovel themselves out of some of the snow storms they have. So they plan on giving them all $9000 snow eating machines to help them out.

When people are old, they hit the check out zone. In the check out zone it’s time for them to move on to the next big thing. Anyways, Yoki-Taro wasn’t going to do much snow pooping in that boring yellow case of his so with the power invested in him with a new logo we designed, he is able to eat and poop out ice bricks for days and days on end without a recharge.

So way to go Japan, you once again spent hours and hours on more useless crap, but at least this useless crap now looks good and runs better with a little copperplate gothic bold!

Tags: Copperplate Gothic Bold, japan, snow eater, snow eating machine, yellow, yoki-taro

Mommy Saves Big, Daddy Is Happy, CGB Made it Happen!

Tuesday, February 9th, 2010 | Finance | No Comments

Mommy saves big using this website and Daddy appreciates Mommy not spending all of his hard earned money on trinkets and treasures! What a name for a website, it catches all the housewives who sit around with nothing to do all day while the kids take care of themselves. I was looking for a coupon for the sporting goods store and Copperplate Lover’s Dick’s and stumbled on this website.

Overall it’s not bad. Although I don’t like the sites that offer coupons and then don’t actually have coupons, just a unique URL tailored around that particular search. Crafty Mommy, crafty. With all that time you have eating Bon-Bons around the house you must have thought that up. The best part of the site is that they use Copperplate Gothic Bold to tell the world they are powered by blogger. Powered by is a huge phrase and is totally the right way to use Copperplate. They knew that these other non-sense fonts like Bickham Pro or Helvetica weren’t up to the task that a real font like Copperplate can handle.

So congratulations Mommy, you not only chose wisely in your font choice earning a link from the most powerful website in the world, but you also gained one more fan of your savings that you provide to the world. So eat your bon-bons and keep on CGB’ing!

Tags: bon bons, Copperplate Gothic Bold, coupons, housewife, housewives, kids, mommy, mommy saves big, printable coupons, save money

Ellezdesigns Loves Copperplate

Friday, February 5th, 2010 | Products | No Comments

Well how deedoo we found this website offering couples the opportunity to have Copperplate Gothic Bold offer it’s powers on their wedding day! We think this is a great idea. If we were getting married again I think we would use their “Belly bands” on just about every surface of the venue. However, we would not use any of the inferior other bands that use fonts outside of Copperplate because that would be a waste of time and money.

I think it’s great that they found a way to give couples the option to use Copperplate in new and interesting ways. Using these bands in conjunction with their other design, or using it to create depth and interest to invitations or other elements of the wedding design is perfect.

So thank you Elle Z, you inspired us to feature you and to share you with the entire world. So world, here is Elle Z, and world this is the power of Copperplate Gothic Bold!

Tags: belly bands, cheap wedding favors, cool ideas, Copperplate Gothic Bold, design, elle z, invitations, save the date, wedding

Office Supplies, Paper Clips, Copperplate Gothic Bold

Monday, January 25th, 2010 | Products | No Comments

We were driving the other day and almost crashed the car into the guardrail before we could snap this perfect picture of a fine Washington DC area business, Washington Office Installations, showing off their wares on the outside of their truck. You can tell they have a talented designer and marketing agency because they used gold as one of their colors!
This is the best color they could have chosen because after people see their logo Washington Office Installations will be raking in truck loads of gold from their services.

Not only do they install offices, they install greatness. So thank you Washington Office Installations, your truck inspired us and inspires the millions who drive around the DC metro area every day. We give you the Gold Star Copperplate Gothic Bold Award of Approval.

Tags: area, Copperplate Gothic Bold, gold, maryland, metro, NOVA, office, paper clips, star, virginia, washington dc, washington office installations