Copperplate Gothic Bold

Caribou Coffee Logo Redesign…Redesigned!

Wednesday, March 3rd, 2010 | Courtesy Redesigns | 1 Comment

Sometimes little tweaks can help a lot. Here is our redesign or their redesign. Copperplate FTW.

Sometimes redesign ideas are only half thought through. We found this to be the case with the latest Carribou Coffee logo redesign. Instead of thinking all the way through, they missed the most important part. The font choice for the actual name of the company doesn’t match the new design!

That’s where we come in. We have offered up our new redesign of their redesign to help set them on the path of true glory before they make the mistake of branding everything they own with a half baked idea.

In our new design clearly you can read the name of the company, it offers a strong, sleek, clear voice to their brand and their company. It matches the moose they have running off into the horizon. The moose might not have to run away from the logo this time, instead it may lay down to take a nap right on top of the name of the company.

So you’re welcome Carribou Coffee. We’ve even added an extra R into your name because you must have left it off in your first and second design. Everyone knows the name of the company has two R’s in it, stop confusing people. Once again Carribou Coffee you’re welcome.

That leaves the score: Copperplate +12 v. Non-Copperplate -23

Tags: caribou coffee redesign, carribou coffee, Coffee, Copperplate Gothic Bold, logo, logo design, new

Copperplate Bothic Gold in JFG Coffee

Tuesday, January 19th, 2010 | Food | No Comments

JFG Coffee is special indeed just look at the packaging. What makes this coffee special is the fact they recognize high quality ingredients need high quality packaging. They could have used black and blue for all the packagin for this product but decided gold was need. Gold is important because if you take the G from Gothic and switch it out for the B in bold you get Copperplate Bothic Gold. Surely no coincidence this is the real deal, Gold and Copperplate belong together and thank you to the fine folks at JFG Coffee for recognizing that.

So perk up your morning with a little Copperplate in your cup and most likely you’ll get a raise, a big raise at work, because you have the power of Copperplate, JFG and Gold in your cup.

Tags: branding, Coffee, Copperplate Gothic Bold, gold, JFG, Special, use in coffeemakers, visual