Food
Jagermeister Spices it up With Copperplate!
Wednesday, April 7th, 2010 | Alcohol | No Comments
Jagermeister is Getting Bold, Jagerbombs for Everyone!
Let’s get bold people, even the folks at Jagermeister are getting into the wonderful world of Copperplate Gothic Bold! Look at that alcohol escaping the icy fist of a monster and the chains of everyday life. Redbull may give you wings, Jagermeister gives you a hangover, and Copperplate Gothic Bold gives you life.
Apparently Jagermeister is now a club too and has upcoming bands and events. Not quite sure what that’s all about, then again it never really matters what the ad is about when Copperplate is involved, we just assume greatness.
So thank you Jager, we will release the beast and to the folks who live in the state of New Jersey, drink your Jagerbombs and get excited for some new episodes of Jersey Shore.
Campbell’s Soup, Neuromarketing, Copperplate Gothic Bold, Mmm Mmm Better.
Monday, February 22nd, 2010 | Education, Food | No Comments
Campbells Soup Just Got Mmm Mmm Better.
Scooby Doo and you too, look at what Campbells has done! They have now taken the leap into the 22nd century (way ahead of their time) by featuring none other than the best font of all time hands down…Copperplate Gothic Bold.
Primed and ready for consumers to plunk their money down for a darn good can of soup those folks at Campbells have it all figured out using the latest in neuromarketing to help soup afficianado’s find the right tasty can of goodness. In this case, they have used the power of human nature to influence the average person into purchasing their soups through design. Frederic would be proud, he might even say that this is the best use of Copperplate Gothic Bold ever. He just might if he were alive.
In fact, I bet good ol’ Freddy had his fair share of Campbells soup, I would bet a shiny wooden nickel that his favorite above all was alphabet shapes. Although he would curse the Campbell soup folks for not making the alphabet shapes Copperplate. I would not like to be around when good old Frederic Goudy wrote that strongly worded letter to the folks at Campbells, I’m sure it would have been written in Copperplate EXTRA Gothic Bold and would have removed any of the warmth that was left in the soup masters at Campbells. In fact, I bet that Frederic after writing this strongly worded letter got a formal apology from the president of Campbells and free soup for life. I can definitely see all of this happening.
Anyways kudos to the forward thinking at Campbells, we wish you great success in your redesign and let me tell you, with the power of CGB behind you nothing can go wrong. We wish the folks at Tropicana would have taken a note out of your lesson book in their most recent redesign debauchle. Mmm Mmm Bold.
Almond Accents for Salads are Naturally Copperplated for Your Enjoyment
Sunday, February 21st, 2010 | Food | No Comments
Almond Accents are Naturally Copperplated.
Who doesn’t like a good salad every once in a while? Our biggest problems with salads is that they are missing something. Generally it’s meat, who wants to eat a bunch of weeds with some oil on it? Well when meat can’t be put on your salad to make it more useful, there are almond accents. These little gems are almonds with a dash of Copperplate that make them a wonderful addition to any salad.
You’ll notice that they use it in the Honey Roasted title on the bag in the yellow bar under the red. So in essence they are saying almonds are nice, but the extra special touch is the honey and the copperplate that they have bestowed on this tasty treat.
So go out to your local store and see if you can find these copperplated almonds in the awesome section of your grocers salad aisle, because they will be there. You might want to wear sunglasses though, because seeing Copperplate in the wild especially in this context can be a dazzling experience. A good set of sunglasses can help you acclimte to seeing copperplate in the wild and then you can work your way out of sunglasses over time.
Remember: almonds, copperplate, sunglasses, awesome!
Barbados Veterinary Services? More Like Butcher Shop, Tweetie is Not Coming Home.
Thursday, January 21st, 2010 | Food, Health | 5 Comments
I think this is where animals go to die in Barbados.
I’m usually not negative…today might be a little different. After searching the Internets for a bit I found this peculiar website for “Veterinary Services” on the island of Barbados.
I didn’t know much about Barbados but after a little digging we found it’s not your average Caribbean island nation. Fueled mainly by the sugar industry and tourism, Barbados has a nice little thing going on. Good infrastructure, and consistently ranked in the top 75 nations of the world on the “Human Development Index” that helps grade if countries are swimming or sinking. This one is swimming, that’s a good thing, it’s an island. It’s flag has an f’ing trident on it, that’s badass! (thanks wikipedia)
However, based on this website, I’m going to say this is an inappropriate use of Copperplate (GASP!). The pictures they use are a little suspect, I would venture to say that the “Veterinary Services” is where animals go to die. The pale green doesn’t help, it creates the sense of sickness and perpetuates unsettling feelings of the sun isn’t going to shine tomorrow. The overall layout of the site doesn’t really add to the whole feeling that little Johnny is going to get the answer he wants to the question, “Mom, Dad, Is Tweetie is going to get better after we take him to the Vet in Barbados?!?!”
Bringing your meat in a suitcase to Barbados might be smart.
I can’t say I’m too inspired from the links right below their “logo” which include resources for “bringing meat and meat products in personal luggage to Barbados”. If they would stop eating their sick and dying animals from the “Vet” they might not encourage visitors to bring their own cuts of meat and poultry into the country.
So maybe this post isn’t negative, maybe it’s a positive wrapped up in a negative.
Free advice and suggestions to the fair people of the island of Barbados:
- Please don’t use Copperplate Gothic Bold to promote your sick animal eating program
- Please stop eating your animals
- Please stop encouraging visitors to bring their own meat into the country
- Try a darker green, blue, or any color other than pale green, yellows. oranges or the like to promote your Veterinary Services
- Use images that are larger, more focused, not that could be mistaken for cuts of beef…after the animal has passed…shady…I don’t expect this from you, only shady Chinese food restaurants
I'll Take The "Daily Special" *wink*
So cheer up Barbados, it isn’t all too bad. You’ve found a way to be greener, recycling limited resources on an island nation is important. With a few fixes you can promote the message that you are hoping to intend. You can always use Comic Sans or Kablam! for other fonts to promote your services. Remember to “Vet” new content before posting.
Copperplate Bothic Gold in JFG Coffee
Tuesday, January 19th, 2010 | Food | No Comments
JFG Coffee is special indeed just look at the packaging. What makes this coffee special is the fact they recognize high quality ingredients need high quality packaging. They could have used black and blue for all the packagin for this product but decided gold was need. Gold is important because if you take the G from Gothic and switch it out for the B in bold you get Copperplate Bothic Gold. Surely no coincidence this is the real deal, Gold and Copperplate belong together and thank you to the fine folks at JFG Coffee for recognizing that.
So perk up your morning with a little Copperplate in your cup and most likely you’ll get a raise, a big raise at work, because you have the power of Copperplate, JFG and Gold in your cup.
9 of 10 Absinthe Drinkers Agree, CGB on the Rocks?
Thursday, December 31st, 2009 | Alcohol | 1 Comment
Wormwood Society Absinthe Drinkers - Love CGB
Looking for a food recipe we stumbled across this site for people who really really really love Absinthe. They love it so much they built an entire non-profit around the dissemination of quality Absinthe information. Rooting out many commonly held myths about the liqueur. Similar to our cause of promoting Copperplate, and dispelling the myths of the artsy fartsy types that Copperplate has no place in the font world.
So thank you to the Wormwood Society for existing and promoting the herbal (sometimes) green liqeur that seems to have so much mystery and history surrounding it. It’s only proper that you decided to use Copperplate Gothic Bold throughout your design, the other liqeurs of the world are surely green with envy.
Cream of the Crop with Copperplate and Fentons!
Monday, December 28th, 2009 | Food, Restaurants | No Comments
Ahh the sweet smell of fresh cream and Copperplate in the morning, reminds me of my days growing up on the farm when I was younger.
This is a pretty fancy design here, we have a doily like squiggle around some kind of script like font that is forgettable for sure. Then we have creamery, the thing that Fenton’s is known for, what makes them proud, what makes them an American tradition in San Francisco and it’s no surprise they let Copperplate Gothic Bold do the talking when it comes to getting the important stuff across.
1894 was a good year, not only for Fentons, but also for the world to have this great company utilize such a great font.
So Fentons we applaud and recognize you for your great work as a creamery, we also applaud you for milking it for all it’s worth, the greatness that is CGB.
Pie, Books, Copperplate, What Else Do You Need?
Friday, December 18th, 2009 | Food, Products | No Comments
Oh thank you Emily Martin for creating this masterpiece of literature. Not only did you create some kick ass artwork by making your book look like a pie, but you did it with Copperplate. Authors take note, if you want to get to the top, you must do as Emily Martin did by using Copperplate to distinguish excellence.
They say in entertainment that you must entertain all the senses, smell, taste, vision, touch, hearing, and I say that using Copperplate entertains the sixth sense, the sense of greatness!
Thanks to the folks at Vamp & Tramp you can own a piece of the Copperplate pie, you can own greatness. So thank you again Emily Martin, you are a pioneering woman who deserves every accolade that you receive, every wonderful bit of praise that you should receive. We honor you with the first ever “Copperplate Gothic Bold Award of Greatness”. Don’t look for it in the mail, don’t expect to receive a plaque, unless this site generates more revenue that won’t happen. But we can promise you that you and your work will have a special place in our hearts…well my heart…and that is something.
9 out of 10 Dogs Prefer CGB
Monday, December 14th, 2009 | Food, Products | No Comments
I was wandering around Petco last night when I was pleasantly surprised by a bag of dog treats branded with CGB! I shouted “Eureka!” and was greeted with unsmiling faces around me that I would have the audacity to break the silence of the store with an exclamation of joy. They didn’t understand, why would this man scream in the store at the end of the dog treat aisle?
After 30 seconds of explaining why I was so overjoyed at the sight of these dog treats, the people around shook my hand and were pleased that they had learned something that night. It might have been a gift from above or it might have just been the fact that they were named “Holistic-Hide” dog treats.
Either way, there is nothing to hide about these dog treats whose maker clearly understood that their treats were a cut above the rest and needed to stand out deciding to use CGB for their branding. So thank you Petco, thank you Zoe (my dog) and thank you innocent bystanders for making the cause of discovering and advocating for the use of CGB such a worthwhile endeavor.
I Like My Beef Nice and Bold!!!
Wednesday, December 9th, 2009 | Food | No Comments
Ahhh it’s been awhile friends but Copperplate Gothic Bold is not getting any less relevant so we’ve taken the torch back up and will do all that is necessary to report on sightings.
Here we have a nice farm, MorroWood Farm. They like to do things right, tradition is important to their way of life, so is being a full blood American. That’s why our friends at MorroWood have used Copperplate to not only brand their company, but also brand their cattle. Not gonna lie, I like beef and I like good beef. If I was in the store and had to choose between two cuts of beef, and I had the help of Copperplate to show me value and quality, I would choose MorroWood’s beef.
So fire up the grille, throw on a couple of filets, and let’s get this party started. Morrowood is in the house, and their beef is what’s for dinner!
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