Copperplate Gothic Bold

Copperplate in Scottland!!!

Sunday, January 22nd, 2012 | Alcohol, Travel | No Comments

We recently toured the great country of Scotland and was pleasantly surprised at the ubiquitous use of Copperplate! The majority of our time was in Edinburgh (lovely city as they say) and we seemed to be delighted at every turn with the unmistakeable and strikingly handsome Copperplate Gothic Bold.

In this particular sighting we found CGB at the “Scotch Whiskey Tasting Experience” hiding in the downstairs bar area depicting the harvesting of the barley. In this particular sighting we can see how the Scott’s use CGB slightly differently than we do here in the states.

In this case A smaller font size can be used to illustrate this very important part of the whiskey making process because the font itself is so strong and so clear. It was also apparent as the evening progressed the symbiotic relationship between scotch and Copperplate, the more Scotch we drank, the more CGB we were able to see.

So thank you Scotland for your thistles, kilts and use of CGB. As William Wallace a famous Scotsman once said in the movie Braveheart, “Tell them…that Copperplate…is the only font… for MEEEE!”

Tags: barley, drinking, harvest, Scotch, whiskey tasting experience

New Orleans Crawfish and Copperplate!!!

Monday, July 11th, 2011 | Education, Food | No Comments

7 out of 6 Crawfish naturally prefer Copperplate Gothic Bold.

We love crawfish and we love New Orleans. We also love when we see an excellent display of a website using the combination together!

In this particular instance the website crayfishworld (most likely a northerner from their use of “crayfish” instead of the southern preferred “crawfish”) has created a haven for mud-bug afficianados to share their experience and love for the most tasty of the crustacean world.

These creatures come in a variety of colors in addition to their natural brown and red markings including blue, white, and red. It’s pretty amazing the passion that these mud-bug afficianados show for these fascinating creatures. The most interesting thing that we found was that the author of the site used Copperplate Gothic Bold for their logo.

This is a natural choice because despite the crawfishes diminutive size, it is quite fierce and definitely American. These factors are both important for the use of Copperplate Gothic Bold.

In a recent publishing of a scientific journal they did a test of mud-bugs and which font that they preferred after being blindfolded and shown two fonts. The two fonts shown were comic sans, and Copperplate Gothic Bold. In every instance the mud-bugs would go over to the Copperplate side, high five the graphic, then go over to the comic sans side and would use all their might to destroy the example. Pretty incredible that these creatures are wise enough to know that Copperplate Gothic Bold is the ultimate font.

So thank you crawfish world, keep up the good work, and may your mud-bugs, crawfish, crayfish or whatever you may call them live a long and crustaceous life!!!

Jagermeister Spices it up With Copperplate!

Wednesday, April 7th, 2010 | Alcohol | No Comments

Jagermeister is Getting Bold, Jagerbombs for Everyone!

Let’s get bold people, even the folks at Jagermeister are getting into the wonderful world of Copperplate Gothic Bold! Look at that alcohol escaping the icy fist of a monster and the chains of everyday life. Redbull may give you wings, Jagermeister gives you a hangover, and Copperplate Gothic Bold gives you life.

Apparently Jagermeister is now a club too and has upcoming bands and events. Not quite sure what that’s all about, then again it never really matters what the ad is about when Copperplate is involved, we just assume greatness.

So thank you Jager, we will release the beast and to the folks who live in the state of New Jersey, drink your Jagerbombs and get excited for some new episodes of Jersey Shore.

Tags: Alcohol, bars, Copperplate Gothic Bold, drinking, jagerbombs, jagermeister, jersey shore, licorice, new jersey, snooki

Campbell’s Soup, Neuromarketing, Copperplate Gothic Bold, Mmm Mmm Better.

Monday, February 22nd, 2010 | Education, Food | No Comments

Campbells Soup Just Got Mmm Mmm Better.

Scooby Doo and you too, look at what Campbells has done! They have now taken the leap into the 22nd century (way ahead of their time) by featuring none other than the best font of all time hands down…Copperplate Gothic Bold.

Primed and ready for consumers to plunk their money down for a darn good can of soup those folks at Campbells have it all figured out using the latest in neuromarketing to help soup afficianado’s find the right tasty can of goodness. In this case, they have used the power of human nature to influence the average person into purchasing their soups through design. Frederic would be proud, he might even say that this is the best use of Copperplate Gothic Bold ever. He just might if he were alive.

In fact, I bet good ol’ Freddy had his fair share of Campbells soup, I would bet a shiny wooden nickel that his favorite above all was alphabet shapes. Although he would curse the Campbell soup folks for not making the alphabet shapes Copperplate. I would not like to be around when good old Frederic Goudy wrote that strongly worded letter to the folks at Campbells, I’m sure it would have been written in Copperplate EXTRA Gothic Bold and would have removed any of the warmth that was left in the soup masters at Campbells. In fact, I bet that Frederic after writing this strongly worded letter got a formal apology from the president of Campbells and free soup for life. I can definitely see all of this happening.

Anyways kudos to the forward thinking at Campbells, we wish you great success in your redesign and let me tell you, with the power of CGB behind you nothing can go wrong. We wish the folks at Tropicana would have taken a note out of your lesson book in their most recent redesign debauchle. Mmm Mmm Bold.

Tags: better, Campbells soup, Copperplate Gothic Bold, hot, neuro-marketing, neuromarketing, neuropsychology, new bowl, no spoon, redesign, steam

Almond Accents for Salads are Naturally Copperplated for Your Enjoyment

Sunday, February 21st, 2010 | Food | No Comments

Almond Accents are Naturally Copperplated.

Who doesn’t like a good salad every once in a while? Our biggest problems with salads is that they are missing something. Generally it’s meat, who wants to eat a bunch of weeds with some oil on it? Well when meat can’t be put on your salad to make it more useful, there are almond accents. These little gems are almonds with a dash of Copperplate that make them a wonderful addition to any salad.

You’ll notice that they use it in the Honey Roasted title on the bag in the yellow bar under the red. So in essence they are saying almonds are nice, but the extra special touch is the honey and the copperplate that they have bestowed on this tasty treat.

So go out to your local store and see if you can find these copperplated almonds in the awesome section of your grocers salad aisle, because they will be there. You might want to wear sunglasses though, because seeing Copperplate in the wild especially in this context can be a dazzling experience. A good set of sunglasses can help you acclimte to seeing copperplate in the wild and then you can work your way out of sunglasses over time.

Remember: almonds, copperplate, sunglasses, awesome!

Tags: accents, almond, almonds, honey roasted, red, salad, sunglasses, toast, yellow

Barbados Veterinary Services? More Like Butcher Shop, Tweetie is Not Coming Home.

Thursday, January 21st, 2010 | Food, Health | 5 Comments

I think this is where animals go to die in Barbados.

I’m usually not negative…today might be a little different. After searching the Internets for a bit I found this peculiar website for “Veterinary Services” on the island of Barbados.

I didn’t know much about Barbados but after a little digging we found it’s not your average Caribbean island nation. Fueled mainly by the sugar industry and tourism, Barbados has a nice little thing going on. Good infrastructure, and consistently ranked in the top 75 nations of the world on the “Human Development Index” that helps grade if countries are swimming or sinking. This one is swimming, that’s a good thing, it’s an island. It’s flag has an f’ing trident on it, that’s badass! (thanks wikipedia)

However, based on this website, I’m going to say this is an inappropriate use of Copperplate (GASP!). The pictures they use are a little suspect, I would venture to say that the “Veterinary Services” is where animals go to die. The pale green doesn’t help, it creates the sense of sickness and perpetuates  unsettling feelings of the sun isn’t going to shine tomorrow. The overall layout of the site doesn’t really add to the whole feeling that little Johnny is going to get the answer he wants to the question, “Mom, Dad, Is Tweetie is going to get better after we take him to the Vet in Barbados?!?!”

Bringing your meat in a suitcase to Barbados might be smart.

I can’t say I’m too inspired from the links right below their “logo” which include resources for “bringing meat and meat products in personal luggage to Barbados”. If they would stop eating their sick and dying animals from the “Vet” they might not encourage visitors to bring their own cuts of meat and poultry into the country.

So maybe this post isn’t negative, maybe it’s a positive wrapped up in a negative.


Free advice and suggestions to the fair people of the island of Barbados:

• Please don’t use Copperplate Gothic Bold to promote your sick animal eating program
• Please stop eating your animals
• Please stop encouraging visitors to bring their own meat into the country
• Try a darker green, blue, or any color other than pale green, yellows. oranges or the like to promote your Veterinary Services
• Use images that are larger, more focused, not that could be mistaken for cuts of beef…after the animal has passed…shady…I don’t expect this from you, only shady Chinese food restaurants
  

  I'll Take The "Daily Special" *wink*

So cheer up Barbados, it isn’t all too bad. You’ve found a way to be greener, recycling limited resources on an island nation is important. With a few fixes you can promote the message that you are hoping to intend. You can always use Comic Sans or Kablam! for other fonts to promote your services. Remember to “Vet” new content before posting.

Tags: animlas, Barbados, beef, birds, chicken, Copperplate Gothic Bold, die, green, island, lamb, pale gree, pigs, swine, trident, tweetie, veterinary services

Copperplate Bothic Gold in JFG Coffee

Tuesday, January 19th, 2010 | Food | No Comments

JFG Coffee is special indeed just look at the packaging. What makes this coffee special is the fact they recognize high quality ingredients need high quality packaging. They could have used black and blue for all the packagin for this product but decided gold was need. Gold is important because if you take the G from Gothic and switch it out for the B in bold you get Copperplate Bothic Gold. Surely no coincidence this is the real deal, Gold and Copperplate belong together and thank you to the fine folks at JFG Coffee for recognizing that.

So perk up your morning with a little Copperplate in your cup and most likely you’ll get a raise, a big raise at work, because you have the power of Copperplate, JFG and Gold in your cup.

Tags: branding, Coffee, Copperplate Gothic Bold, gold, JFG, Special, use in coffeemakers, visual

9 of 10 Absinthe Drinkers Agree, CGB on the Rocks?

Thursday, December 31st, 2009 | Alcohol | 1 Comment

Wormwood Society Absinthe Drinkers - Love CGB

Looking for a food recipe we stumbled across this site for people who really really really love Absinthe. They love it so much they built an entire non-profit around the dissemination of quality Absinthe information. Rooting out many commonly held myths about the liqueur. Similar to our cause of promoting Copperplate, and dispelling the myths of the artsy fartsy types that Copperplate has no place in the font world.

So thank you to the Wormwood Society for existing and promoting the herbal (sometimes) green liqeur that seems to have so much mystery and history surrounding it. It’s only proper that you decided to use Copperplate Gothic Bold throughout your design, the other liqeurs of the world are surely green with envy.

Tags: absinthe, CGB, drinkers, forum, green liquer, non-profit, wormwood society

Cream of the Crop with Copperplate and Fentons!

Monday, December 28th, 2009 | Food, Restaurants | No Comments

Ahh the sweet smell of fresh cream and Copperplate in the morning, reminds me of my days growing up on the farm when I was younger.

This is a pretty fancy design here, we have a doily like squiggle around some kind of script like font that is forgettable for sure. Then we have creamery, the thing that Fenton’s is known for, what makes them proud, what makes them an American tradition in San Francisco and it’s no surprise they let Copperplate Gothic Bold do the talking when it comes to getting the important stuff across.

1894 was a good year, not only for Fentons, but also for the world to have this great company utilize such a great font.

So Fentons we applaud and recognize you for your great work as a creamery, we also applaud you for milking it for all it’s worth, the greatness that is CGB.

Tags: Copperplate Gothic Bold, cream, fenton's, fentons creamery, fresh, ice cream, san francisco

Pie, Books, Copperplate, What Else Do You Need?

Friday, December 18th, 2009 | Food, Products | No Comments

Oh thank you Emily Martin for creating this masterpiece of literature. Not only did you create some kick ass artwork by making your book look like a pie, but you did it with Copperplate. Authors take note, if you want to get to the top, you must do as Emily Martin did by using Copperplate to distinguish excellence.

They say in entertainment that you must entertain all the senses, smell, taste, vision, touch, hearing, and I say that using Copperplate entertains the sixth sense, the sense of greatness!

Thanks to the folks at Vamp & Tramp you can own a piece of the Copperplate pie, you can own greatness. So thank you again Emily Martin, you are a pioneering woman who deserves every accolade that you receive, every wonderful bit of praise that you should receive. We honor you with the first ever “Copperplate Gothic Bold Award of Greatness”. Don’t look for it in the mail, don’t expect to receive a plaque, unless this site generates more revenue that won’t happen. But we can promise you that you and your work will have a special place in our hearts…well my heart…and that is something.

Tags: book, Copperplate Gothic Bold, emily martin, pie, seller, vamp & tramp