With all the talk of mortgages, sub-prime lending, loans and otherwise bank related things in the news we thought it only to appropriate to keep up the logo redesign for these banks who need a little help.
Their logos are tired, boring and otherwise don’t communicate the trust that they need to communicate. The Suntrust logo looks like they cut off a chickens head and put it on top of some letters. Well they can have their chicken and eat it too, it just needs a little help from Copperplate Gothic Bold.
Their mortgages and lending abilities may be fine, and they may make a killing off of their fractional reserve banking practices as all banks do, but their font is holding them back. By making a simple substitution of Copperplate Gothic Bold their logo goes from boring to incredible.
So Suntrust have fun, take our logo gratis, keep offering low rates on mortgages and watch as business skyrockets with this simple and easy to implement “change.”